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CORE WORK ACTIVITIES
Analyzing and Reporting Revenue Management Data
• Compiles information, analyzes and monitors actual sales against projected sales.
• Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Conducts sales strategy analysis and refines as appropriate to increase market share for all properties.
• Maintains accurate reservation system information.
• Analyzes period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
• Generates updates on transient segment each period.
• Assists with account diagnostics process and validates conclusions.
Executing Revenue Management Projects and Strategy
• Updates market knowledge and aligns strategies and approaches accordingly.
• Achieves and exceeds goals including performance goals, budget goals, team goals, etc.
• Attends meetings to plan, organize, prioritize, coordinate and manage activities and solutions.
• Establishes long-range objectives and specifying the strategies and actions to achieve them.
• Takes a predetermined strategy and drives the execution of that strategy.
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Understands and meets the needs of key stakeholders (owners, corporate, guests, etc.).
• Explores opportunities that drive profit, create value for clients, and encourage innovation; challenges existing processes/systems/products to make improvements.
• Provides revenue management functional expertise to cluster general managers, leadership teams and market sales leaders.
• Ensures hotel strategies conform to brand philosophies and initiatives.
• Ensures that sales strategies and rate restrictions are communicated, implemented and modified as market conditions fluctuate.
• Prepares sales strategy meeting agenda, supporting documentation.
• Communicates proactively with properties regarding rate restrictions and strategy.
• Manages rooms inventory to maximize cluster rooms revenue.
• Assists hotels with pricing and provides input on business evaluation recommendations.
• Leads efforts to coordinate strategies between group sales offices.
• Supports cluster selling initiatives by working with all reservation centers.
• Uses reservations system and demand forecasting systems to determine, implement and control selling strategies.
• Checks distribution channels for hotel positioning, information accuracy and competitor positioning.
• Ensures property diagnostic processes (PDP) are used to maximize revenue and profits.
• Initiates, implements and evaluates revenue tests.
• Provides recommendations to improve effectiveness of revenue management processes.
• Communicates brand initiatives, demand and market analysis to hotels/clusters/franchise partners/owners.
• Understands and communicates the value of the brand name as it relates to franchise partnerships and revenue management opportunities.
• Promotes and protects brand equity.
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